Lankastaff

Area Sales Manager (FSF)

March 27, 2026
LankaStaff
Published
March 27, 2026
Location
Colombo, Sri Lanka
Category
Default  
Job Type

Description

Job Summary
An exciting opportunity is available for an experienced and results-driven Area Sales Manager to join a well-established organization in the FMCG industry. This role is ideal for candidates with a strong background in sales and distribution, who are looking to take on a senior leadership position within a dynamic and high-performing team.

Location & Employment Details
Location: Sri Lanka (Field-based)
Employment Type: Full Time
Working Hours: Standard Business Hours

About the Role
As an Area Sales Manager, you will be responsible for managing and growing sales within your designated area. You will lead a sales team, develop strong distribution networks, and implement effective sales strategies to achieve targets and drive business growth.

This is an excellent opportunity for a seasoned sales professional who thrives in a fast-paced FMCG environment and is passionate about achieving results and leading teams to success.

Benefits
*    Market competitive remuneration package
*    Salary in line with experience, capacity, and qualifications
*    Career growth and leadership development opportunities
*    Dynamic and performance-driven work environment
*    Exposure to a wide range of FMCG product categories

Duties & Responsibilities
*    Manage and grow sales within the assigned area to achieve monthly and annual targets
*    Lead, motivate, and develop the area sales team for high performance
*    Build and maintain strong relationships with distributors, retailers, and key accounts
*    Develop and implement effective area sales and distribution strategies
*    Monitor market trends, competitor activities, and identify new business opportunities
*    Prepare and present sales reports and forecasts to senior management
*    Ensure effective product placement, visibility, and availability across the area
*    Coordinate with internal departments to ensure smooth sales operations

Skills & Qualifications
*    10 years or more experience in Sales and Distribution
*    Over 03 years' experience as an Area Sales Manager
*    Good command of English knowledge
*    Familiarity in FMCG sales environment with a proven track record of performance
*    Full or part professional qualifications in Sales and Marketing from a recognized institute will be an added advantage
*    Strong leadership, communication, and negotiation skills
*    Ability to work independently and manage a team effectively

How to Apply
Interested candidates should attach their CV with Picture and send the application. Go to lankastaff.lk and please select the category Local Jobs. Search for Job No: 9329

You may apply for our other jobs too. Please pass this job to someone who is looking for a job.

If you have any specific questions or queries, you may send an email to admin@lankastaff.lk

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